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The Tourism Institute has organized a 'press trip' for journalists from media murciatoday.com, who showed them the most significant points of the Bullas Wine Route

The general director of the Institute of Tourism, Manuel Fernández-Delgado, highlighted the work of regional promotion by this news portal in recent years.

Regarding its scope, the website had 491,000 users during 2015, with 3.3 million page views.

The itinerary took journalists to view a selection of wineries in Bullas and the Wine Museum, Aceniche Valley, Casa-Museo Don Pepe and the place Venta del Pino.

Fernandez-Delgado desestacionalizador highlighted the power of this tourist modality, able to be enjoyed during all seasons of the year and is an alternative to attractions such as the traditional sun and beach-sailing.

In this regard, he stressed, "food and wine has emerged as an engine of development within the region and perfect for tourists who come to know our culture complement our natural landscapes and our lifestyle".

"Murcia is the only province region with three designations of origin and that is an advantage that well used can help to make us a more competitive destination," he added.

Tourism has planned 45 actions in 2016 to promote this product, such as attending the general assembly of Acevin, held in the city of Toro Zamora;

marketing 'online' of enoturísticas breaks and especially the hiring of a plan to boost food and wine tourism in the region between until 2019, which will serve to value the quality of this industry with the collaboration of the economic and social agents involved .

The wine tourist profile

Wineries and museums of the 'Wine Routes' of the region received in 2014 to 37,194 visitors, 1.5 percent more than the previous year.

The Tourism Observatory of the Wine Routes of Spain highlighted in the same year Yecla Wine Route as one of the three largest increase with visitors, up 53 percent.

Jumilla Road was ranked as the sixteenth ranking visits in 2014, while Bullas recorded an increase of 13 percent over the previous year.

Regarding the profitability of this product, according to data Acevin, average daily spending of a tourist wine is about 85.40 euros, above others as the sun and beach, which is around 40.

Source: CARM